The client

CookinGenie is exactly what it sounds like a magical end to end cooking experience at the comfort of your home, which means the chef does grocery, cooks your food and cleans up your kitchen for you. The customer has a plethora of options from being able to find certified cooks, picking their favorite dishes, and scheduling them according to their convenience.

The challenge

These were the things that were hindering the projected performance of the service:

Different levels of inconsistencies throughout the platform, which were creating friction for the users.
There was a gap between customer needs, and the available options on the application which led to unsatisfactory search results.
The platform lacked flexibility in terms of customization levels, which are important for a food based app.
The application had an overall cluttered and counterintuitive user interface.

The solution

After understanding the challenges and pain points. We did an extensive level of research related to user behaviors & competitors, which helped in offering Cookingenie a transformative user experience.

A refreshed platform with a modern, dynamic and scalable user interface that optimized user experience.
Sorting the application through cuisines instead of cooks, as that was the customers priority.
Incorporating quick and easy filtering and customization offers to better serve user needs.
Creating improved user flows for a trouble-free food exploration for the customers.

Ideation & sketches

To move forth we picked a couple of pain points and came up with quick and tangible wireframes for the client to get a beneficial conversation going and get usable feedback. This allowed us to reiterate ideas, and tweak the information architecture accordingly.

High-fidelity wireframes

Once the structural direction got locked We moved towards hi-fi wireframes to get a more realistic idea in terms of fonts, grid, and components.

The Solution

We refreshed the entire platform and created a modern, dynamic and scalable user interface with an optimized user experience. Our revamp helps users find their favorite dishes/cuisine quickly and easily with different levels of filtering options which made the food exploration trouble-free for the customers.

Introducing a game changing feature

We introduced a two-way communication feature between the chef and customer - so they can always talk about their preferences beforehand, which assures a more satisfactory and transparent transaction between the two.

Landing pages & platform desktop experience

Partnering with chefs to improve cooking experience.