Tiltit —
Smart customer tracking through motion sensors
Our Role
Research & Ideations
Wire-framing
Visual Designs
Industry
Internet of Things (IOT)
Based In
New York, United States 🇺🇸
The client
Titit offers a groundbreaking solution to marketeers, by enabling them to access and analyze customer statistics through motion sensors embedded in physical products located in the store.
The challenge
The client communicated their needs through hand drawn wireframes and trusted us with bringing their vision to life by:
- Designing a cohesive display to present all relevant metrics in a way that they are easily accessible and quantifiable.
- Devising a mechanism to ensure all gathered data is compiled efficiently and a comprehensive view is available for store owners.
- Constructing the app in a way that all important KPIs , such as peak interactions and product popularity can be analyzed efficiently.
The solution
We delivered met their needs by:
- Developing information design according to viewer principals so that the metrics can be examined in a glance.
- Applying a card-based design pattern with soft shadows and adhering to a sophisticated color palette, which would be easy on the eye.
- Employing font sizes and colors with added focus on hierarchies to make statistics more prominent for users.
User Flow Diagram
We restructured the existing user flow which was complicated and hard to follow and transformed it into a frictionless experience for the users.
Define
While drawing the interface description diagram, we decided to add definition to the core information in this app which were the number and statistics. Our team created the design in a way that the stats were more prominent and easy to digest. To really assure visibility we also went forth and removed unnecessary information to give the wireframes a simple and minimalist look.
We developed the information design in a way that made the statistics prominent and easy to scan through at a glance.
Design
We conducted thorough research to find inspiration for making the most transparent and easy to access designs and moved towards ideation with our findings, which included using card based designs to include ample white space which helps bring attention to important bits, We also incorporated shadows to highlight and accentuate the same information. Lastly the content was carefully structured according to hierarchies.
The color system & typography
We created a harmonious color palette and typography that gave a visually appealing and cohesive user experience.
Getting Information from the sensor
A complete showcase of tha application
Happy clients whom we were pleased to work with
Sahan Hendahewa
Co-founder - Cyrup Pte Ltd